Rwanda is a country known for its breathtaking scenery, often referred to as the land of a thousand hills. The International Congress and Convention Association (ICCA) ranks Rwanda as the second most popular country, and Kigali as the second most popular city in Africa for hosting international conferences and events (2023).

Rwanda’s popularity as a preferred MICE destination streams from its simplified visa process that allows nationals of every country in the world to get a visa on arrival in addition to its easy accessibility, due to the multitude of flight options offering connectivity to Kigali and the rest of Africa through the national carrier Rwandair. Furthermore, the presence of the range of world-class MICE venues such as the Kigali Convention Centre, the Kigali Conference, and Exhibition Village, Intare Conference Arena, and the newly opened Bk Arena continue to enhance Rwanda as a top MICE destination.