SportsBiz Africa Forum (SBA) held its inaugural event last year and is set to become an annual platform dedicated to advancing Africa’s sports economy. The Forum promotes the sports industry as a key driver of sustainable socio-economic development across the continent.

The second edition, SBA 2025, will take place at the iconic Kigali Convention Centre from 9th to 10th September 2025. This year’s Forum will focus on fostering strategic business partnerships, unlocking investment capital, and exploring emerging trends to harness the vast, untapped potential of Africa’s sports sector.

Key highlights will include:
• An Investors’ Dealroom designed to connect investors with curated, high-impact business opportunities.
• A Policymakers’ Roundtable aimed at shaping responsive policy solutions to enhance the sports business environment across the continent.

For more information, visit the website below